Islington Chrysler has been in the same spot since it opened in 1960, on Dundas St. W. just east of Hwy. 427. Now, the dealership is undergoing an extreme, $3-million makeover.

The idea of a new building had been considered for some time and, with the addition of a Fiat franchise in 2011, the timing seemed right.

"If there wasn't a future here, we shouldn't be spending $3 million on this new building," says Kris Rams, the dealership's 33-year-old vice-president and general manager. "My job now, as we go through the construction phase, is to keep selling cars."

His father, Al Rams, was part of a group that bought Islington Chrysler in 1981, and Kris has been going there since he "was old enough to walk." Al later bought out the other partners.

Al earned a degree in economics at Waterloo and started in the car business right after he graduated.

Kris went to the University of Western Ontario and graduated with a degree in history and economics. Then he attended Northwood University in Midland, Mich., which specializes in automotive marketing and management.

Al and Kris are now partners, although Kris is in the process of buying his father out. Although Al is president, he is stepping away from daily operations and Kris is now running the dealership as general manager.

Kris gained experience at other dealerships. His first summer job was washing trucks at a Ford dealership. Then he worked in the service department at a Toyota dealer. He's also worked at Chrysler Financial and at an independent used-car wholesaler.

After joining Islington Chrysler in 2003, he did almost everything. He worked in the parts department, drove the parts truck, worked in the accounting office, sold used and new vehicles, worked in the dealership's leasing company and took on increasingly more senior management roles.

Al says that diversity of experience has prepared Kris to run the place.

"In the earlier years, Kris was impatient. Something would come up and he would say, 'Can you give me the three-word answer?' and I'd say, 'No, it's not that easy.' Now I have full faith in his abilities. He's gained my trust and my respect that he is making the right business decisions."

And Kris has been clearly influenced by his father.

"I've learned the car business from Al, so it's almost impossible for me not to be like him," says Kris. "You could go to 20 or so other Chrysler dealerships in the Toronto area and buy the exact vehicles there. So what sets us apart? It's customer service, being upfront and straightforward with people."

Still, says Al, the two have different styles. "I'm more forgiving than Kris, who is more results-oriented and has a focus on performance and accountability."

Rams suggests technology will be a major driving force in the future of the car business.

"The biggest difference is the Internet, and how we can use the powers of the Internet to do business going forward," he says. "Rather than having to come to car dealership lots, on the Internet, you can search out exactly what you're looking for."

Serving the Toronto area, Islington Chrysler located at 5476 Dundas St W in Toronto, Ontario, is your premier retailer of new and used Jeep, Dodge and Chrysler vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal car, truck or SUV today! Call us at 877-642-8916

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

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Islington Chrysler FIAT

5476 Dundas Street West
Directions Toronto (Islington), ON M9B1B6

  • Sales: (416) 239-3541
  • Service: (416) 239-3541
  • Parts: (416) 239-3541


  • Monday 9:00am-9:00pm
  • Tuesday 9:00am-9:00pm
  • Wednesday 9:00am-9:00pm
  • Thursday 9:00am-9:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-6:00pm
  • Sunday 11:00am-4:00pm