When current President Al Rams took over Islington Chrysler Plymouth dealership in June of 1981, he had a vision.  Islington Chrysler Plymouth was originally created in 1960 and Mr. Rams was now ready to take this dealership to the next level.  He wanted to personalize the business of automotive retailing.  He was committed to this profession for the long term and knew that taking care of his customers one by one would ensure repeat and referral business.  It was a very realistic business approach and one that would guarantee his success in the industry for a long time to come.  Twenty-one years later and the Etobicoke fixture known as Islington Chrysler is now one of Canada's most prosperous dealerships.

The approach taken by Mr. Rams in terms of customer service has paid its dividends as Islington Chrysler has become one of Chrysler's coveted Five Star dealerships.  The highest recognition a dealership can attain in customer sales and service satisfaction.  Known as Chrysler's Five Star commitment to customer service, the procedure ensure that your vehicle buying process comprises of great service from knowledgeable and informative staff, addresses customer concerns, encourages customer feedback, stringently follows a mapped sale and service process that is directly related to customer needs and allows for Chrysler dealers to follow-up within seven days to ensure that you are completely satisfied. 

Their parts and service departments are a separate entity within the building and contain a comfortable customer lounge with a television, customers work station, courtesy phone and complimentary coffee.  So effective are these departments that they were recently awarded a Toronto newspaper's Gold Medal in their Reader's Choice Award for Service Satisfaction.  Al rams was ecstatic about their placing:

"When the public acknowledges your hard work, it makes everything we strive to do more satisfying.  If you treat people right the first time, they will always come back.  It's easy to say but harder to do.  But we expect every job to be done right the first time and we are always prepared to carry out what we promise"

Part of the reason for Islington Chrysler's success has been the excellent staff that has been assembled here.  Internal promotions, long-term employees, constant training and weekly reviews have merged this team of 70 employees into a tight-knit group that rely on each other to perform their tasks impeccably: both individually and as whole unit, much like chain-link.

Resourceful management has also been key. General Manager Kris Rams have been integral to the sales success of Islington Chrysler.  The used car department, in particular is quite impressive, with an inventory of 200 vehicles, there is definitely an extensive diversity of pre-owned vehicles for buyers of all tastes with different makes, models and colors to choose from.  Management dramatically improved this department by expanding the selection of pre-owned vehicles and pricing them just right, so that customers can always get a great deal. 

Making certain that their customers completely enjoy their overall experience with Islington Chrysler through price, service and after-sale service has rendered them a winning formula.  Islington Chrysler is one of Canada's largest sale volume dealerships!  All of Islington Chrysler's pre-owned vehicles come fully certified. Extended service contacts, financing and leasing are also available at Islington Chrysler.

Islington Chrysler has garnered the attention of many in the industry with their exemplary business practices.  Chrysler themselves have noticed and will be rewarded the dealership with 2 2009 Dodge Viper ACR.  This honor is bestowed upon the best dealerships representing Chrysler and is testament to Mr. Rams vision of twenty years ago, which as come to full fruition.

Serving the Toronto area, Islington Chrysler located at 5476 Dundas St W in Toronto, Ontario, is your premier retailer of new and used Jeep, Dodge and Chrysler vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal car, truck or SUV today!